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Every small business should provide potential customers with a well-designed Web site to promote its products and services. Building an effetive site and developing an online marketing strategy can be some of the highest return-on-investment steps you can take.

The design and layout of a business Web site should be clean, simple, and professional.

The navigation needs to be very simple with clear instructions for how to get to and how to buy your products/services.

The site should include your business address, phone number, and e-mail address.